Certified Hospitality Manager (CHM) Practice Exam

A critical characteristic of a SMART goal is that it must be measurable. This means that for a goal to be effective, there should be clear criteria in place that enable the measurement of progress and determination of success. When a goal is measurable, it allows individuals and teams to track their performance and assess whether they are on the right path to achieving the desired outcome. This characteristic provides accountability and facilitates adjustments as needed to stay on target.

Measurable goals help in setting benchmarks for success, allowing for the evaluation of performance over time. For example, if the goal is to increase sales, stating that the objective is to achieve a specific percentage increase within a defined timeframe provides a clear measurement against which progress can be assessed. This focus on quantifiable results is what differentiates SMART goals from more general, loosely defined objectives.