Certified Hospitality Manager (CHM) Practice Exam

Which aspect is not typically included in a marketing plan?

1. Specific revenue goals

2. Diverse marketing techniques

3. Employee benefit plans

4. Target customer demographics

The correct answer is: Employee benefit plans

In a marketing plan, the focus is predominantly on strategies and tactics that drive sales and customer engagement. While elements such as specific revenue goals, diverse marketing techniques, and target customer demographics are integral components of a successful marketing plan, employee benefit plans fall outside the scope of marketing objectives. Employee benefit plans pertain to human resources and are aimed at the welfare of the staff rather than the promotion of products or services to customers. Therefore, they do not influence marketing strategies and are typically addressed in a separate business plan focused on internal management rather than market outreach or customer acquisition. By clearly understanding the distinct components that make up a marketing plan, it becomes evident that all other options provided are essential to inform and guide marketing efforts, whereas employee benefit plans are unrelated to these activities.